Analysis of Symbols in Campaign Women Illustration of “The Beauty from Sabang to Merauke

The beauty of women who are very diverse is not limited to physical beauty, but there many points view that can be seen; therefore, the main target audience in campaign. trend women's generally much influenced by socio-cultural background a society. As work designer Nadya Noor collaborated with Base, product company, creating an illustration applied for campaign on clothing about standardization, this was inspired unique shapes big islands Indonesia, as well diversity Indonesia diverse. research method using qualitative methods analyze illustrations clothes delivery messages design. Through work, researcher examines visual elements fashion campaigns conveyed through visuals related illustrations, colors, layouts, data collection techniques library research, documentation and interviews. symbols Indonesian representation from all rases Indonesia. current study also would collaborate international partner School Creative Technology Heritage Universiti Malaysia Kelantan. expertise regarding design creative issues beneficial conduct study. More importantly, such required within field Communication Industry contribute significantly literature, strengthen exposure team UMB literature review, collection, analysis. Meanwhile, UMK mainly industry construct. Finally, output publish result International Journal Art Design Education, which indexed journal.